Ascensão de Bolsonaro ao governo: um estudo de caso de uma cidade do interior da Bahia

Abstract

This work aims to understand the social motivations that influenced Bolsonaristas to socially and politically support Bolsonaro when he took office in the city of Itaberaba-BA. This is a city located in Piemonte do Paraguaçu, at the junction of Chapada Diamantina. I tried to analyze the voting of presidential candidates in 2018, mainly in the Northeast, Bahia and the city of Itaberaba. Subsequently, I researched these influences from the analysis of the Facebook mass communication of a Bolsonarista group in the city: Direita Chapada. The analysis was carried out from the events, the Bolsonaristas' motorcades in the city held before the election. The interviews I conducted showed that such sociocultural influences of the Bolsonarista social mobilization in the city converged with the events; leading to interpret this process as a Cultural War, in the sense of enabling the formation of authoritarian political subjectivities: a Bolsonarist subjectivity. Sociocultural and political categories such as antipetismo, the idea of change\outsider, veiled racism, the defense of the nuclear\patriarchal\Christian\white family and militarism emerged from the events and interviews. Therefore, from this case study, I understood that the Bolsonar social mobilization for a Cultural War structured the Bolsonarist social support base in the city of Itaberaba.

Keywords: Bolsonaro, Cultural War, Bolsonaristas, Far-right