"Sou bicha do amor": articulações entre pop, performance e paródias em torno de Lady Gaga

Abstract

The Master’s dissertation analyzes articulations between transviada performances and the world-pop culture in Brazilian Lady Gaga parodies on YouTube. The research has an approach about pop, performance and parody (named as the 3 Ps of the research) with basis on concepts and assumptions from British and Latin-American Cultural Studies in dialogue with other academic works. The concept of world-pop culture is developed as a global, multifaceted and connected space where diverse cultural exchanges are established from local values of popular culture and global values shared in asymmetric ways. This concept was created from the ideas of popular culture (HALL, 2013; MARTÍN-BARBERO, 1997), worldculture (CANCLINI, 1995) and globalization (CANCLINI, 1995; GROSSBERG, 2010). The concept of performance is understood by the idea of restored behavior (SCHECHNER, 2013) associated with the idea of transcultural (TAYLOR, 2013). The relations with dissident gender and sexuality identities in Brazil are thought through the idea of transviado (BENTO, 2017). The parodies are understood by the concepts of hypertexts and palimpsest (MARTÍNBARBERO, 1999, 2013, 2014, 2015), as a way of thinking about them beyond steady ideas of past and present and authenticity. The methodology to analyze 25 Brazilian parodies of Lady Gaga selected to the corpus is the result of the articulation between the mediations map (MARTÍN-BARBERO, 1997) and the cultural mutations map (MARTÍN-BARBERO, 2009), that guided the analyses together with four axis built to this research: armengue poetics, transviado humor, pop disputes and pop-complaint. We reinforce the understanding of parodies as places to look the cultural crisscross of values and the articulations that showed us frictions and reproductions between Brazilian transviada performances with the world-pop culture.