Editar na Bahia: dinâmicas da cadeia produtiva do livro em um mercado regional

Abstract

Research among representants of publishers in the State of Bahia - BR led to better knowled-ge about the dynamics of book production chain and publishing market in the state, as well as of its economic and cultural implications. The data analysis also pointed to more general issues related to independent and regionalized markets in the context of Creative Economy. Besides the analysis and discussion of this specific research data, other characteristics of the publishing market are presented, such as the relationship between large and small publishers; and between global, national and regional/local markets in present country and world histori-cal, economic, political and technological conjunctures.