A utilização dos dispositivos de comunicação da web social pela biblioteca e pelo memorial universitários

Abstract

Interaction with users can be favored through social web communication devices that have become allies of librarians and archivists in amplifying and promoting information mediation activities. In this context, the objective of this study is to analyze how the communication devices used by the Memorial Arlindo Coelho Fragoso and the Bernadete Sinay Neves Library enhance the interaction with the community of Polytechnic School of UFBA. In this descriptive research, the case study method was used, and the objects of investigation were the Bernadete Sinay Neves Library and the Arlindo Coelho Fragoso Memorial of the Polytechnic School of the Federal University of Bahia. As data collection instruments, we used questionnaires directed to students and managers and collaborators of the Library and Memorial. The results indicated that it was possible to see the need to adopt new methods of interaction with users, using different languages, promoting publications that can add new knowledge to the training of these users. It is concluded that it is necessary to evaluate and resize the methods and techniques for promoting and carrying out information mediation activities, it is also essential to redefine these informational environments in order to make them more dialogic and interactive, enabling the performance of their professionals and that they can keep their users up to date and interested in the products and services they make available.