Empreendedorismo cultural e territorial: o caso do Ilê Aiyê na Bahia

Abstract

This research aims to understand and discuss how territoriality affects cultural entrepreneurship through a perspective that contemplates its singularities. Based on research pieces which are relevant to the fields of entrepreneurship, culture, territoriality, identity and experience, we studied, from an innovative perspective, how territoriality affects cultural entrepreneurship. The research addresses the case of the Afro block Ilê Aiyê, a non-profit and public utility institution located in Salvador, Bahia. This is a qualitative research, based on an audiovisual ethnography. The study was divided into three phases: contextualization, global conceptionand focused conception. The data collection techniques used were documentary research (contextual documents and audiovisual documents), observation (observation by walking and observation by audiovisual) and semi-structured interviews. The research was organized by articles, each contemplating one of the specific objectives. The theoretical article A aimed to elaborate and discuss perspectives and challenges for a territorial conception of cultural entrepreneurship. The article B, of a theoretical-empirical order, aimed to identify, describe, categorize and discuss the influence of territorial identity and experience in the dynamics of cultural entrepreneurship. The article C aimed to provide a learning process focused on: understanding the importance of the relationship between entrepreneurship and territory; knowledge and discussion of identity experience as a significant territorial perspective for thinking about entrepreneurship; and identification of how territoriality can be a promising concept in the development of entrepreneurship in the field of arts and culture. The results of this research contribute to advances in discussions on entrepreneurship, culture and territoriality by proposing and applying an innovative perspective. The research aims to assist researchers, teachers, students, entrepreneurs and public policy makers in their activities.