Ciberativismo como estratégia política: um estudo sobre grupos de mulheres negras crespas e cacheadas no facebook e em Salvador/BA

Abstract

The objective of this dissertation is the result of a search in which I seek to analyze how cyberactivism has been used as a tool for advocacy and political articulation of black women in the space of Facebook, and in the city of Salvador-BA. The groups chosen for analysis are: the Collective Addiction to Curly, the Collective Cached and Crespas of the Savior and the Collective of the March of Empowerment Crespo, all groups have the statement of the use and discourse of the natural hair as the primary tool of mediation. The methodological processes adopted in this study were in qualitative methods through the use of the method of analysis of the discourse of the groups and fanpages of each Collective on Facebook and participant observation conducted in six face to face meetings promoted by the respective Collective during the period of July 2015 and November 2016. The result of the research is that black women, taken together with groups on Facebook use this space to denounce the racism, chauvinism, and sexism through the proposal of the empowerment of women. And by means of cyberactivism, publish their writings, to tell their stories, make complaints, share experiences of racism and of the care with the curly hair. The meetings outside of the virtual environment, strengthen the talks have already started on the space of Facebook.