Cultura Petrobras: a percepção da força de trabalho da área de comunicação da unidade de negócios da Argentina

Abstract

The objective of this work is to study Petrobras Culture through the values and behaviors that lead its work force. The Communication Personnel of the Business Unity in Argentina was analyzed in its perception of the values and behaviors declared by the Company in its Strategic Plan and how they are aligned with this Plan. The Cognitive Maps Methodology was applied in this study. The Communication Area was chosen due to its strategic rule in the Company Objectives dissemination. The results were analyzed under the concepts of organizational culture and values and its importance inside the organizational environment. The results may indicate if Petrobras has acquired its goal of forming a prevalent culture in all of its units.