Gestão estratégica: uma análise do primeiro ciclo de implementação em uma organização educacional de ensino superior filantrópica confessional da Bahia [2014-2018]

Abstract

This dissertation aimed to analyze the implementation of the first cycle (2014-2018) of strategic management in an educational organization of philanthropic higher education in Bahia, the Adventist Faculty of Bahia (FADBA). The institution studied has a strategic plan in implementation, but with the interest of consolidating strategic management, thus justifying the need to analyze the strengths and weaknesses of this first cycle and use them as management factors in a strategic management model. A qualitative and exploratory research approach was used in the methodological course. The institution was analyzed through a case study to understand the context of the implementation of strategic management. It is a descriptive study, because it describes an institutional reality from the data that was collected through data collection and documentary research. After the data collection, the data were contextualized, grouped and analyzed according to the content analysis systematics. In this case, analyzing the contents of the data collected through the application of the data collection instrument - a questionnaire. At the end of the process it can be seen that the institution has differential factors that favor the implementation of strategic management such as: consolidated denominational philosophy, procedures alignment, hierarchy of defined and respected functions, and strategic planning elaborated according to the needs of the organization. At the same time, we note the lack of structural and operational improvements and the need to develop internal policies that strengthen and consolidate strategic management by providing feedback and legitimizing the whole process.