NOVAS CONFIGURAÇÕES PARA A PRODUÇÃO MUSICAL INDEPENDENTE BAIANA (2007-2019)

Abstract

This dissertation aims to understand several aspects of the reconfiguration of the independent musical circuit of Bahia from 2007 till the currently year (2019). Supported by the testimony of 17 agents (producers, managers, journalists and musicians), who have been working in the Bahian music market during this period, this dissertation also highlights the trajectory analysis of two groups: BaianaSystem and OQuadro. Therefore, the methodology applied was focused on a qualitative perspective, using the semi-structured interview and document analysis as the main research tools. The data for this report has been gathered from governmental bodies such as Bahia State Secretariat of Culture (SECULT), Bahia Culture Information and Indicators System (SIIC), Bahia State Cultural Foundation (FUNCEB), Bahia Official Gazette. Both print and electronic reports and newspapers interviews were used as sources of data research, some academic discussions about the conception of the category “independent music production” (emerging in the United States of America) were presented according to the literature and also how the prelude and the development of a systematic organization of this segment took place in Brazil and Bahia. Regarding to a general perspective the authors Leonardo de Marchi (2006), Eduardo Vicente (2002), Marcia Tosta Dias (2008), Davi Nakano (2010) and Michael Herschmann (2010) were used as reference. In a local perspective, the understanding of the Bahian music market was supported by authors such as: Goli Guerreiro (2010), Paulo Miguez (2002), Ayêska Paulafreitas (2004), Carolina Santos (2009), etc. Hence, a brief historical overview of the main transformations that the phonografic industry passed throughout the years 1950s to the 2000s was undertaken, correlating global, national and local phenomena. The main changes in the technological, economic and political fields were also observed, as substantial factors to guide the reconfiguration of the music market. Regarding the technological advances in the informatic field that directly affected the phonography, can be mentioned: mp3, social networks, virtual sharing programs, streaming platforms, etc. With respect to the political scenario, after 2007 there was a special emphasis on the cultural policies carried out by the SECULT, especially those that focused on the Bahian musical area. Finally, it was concluded that technological transformations, the development and professionalization of the independent segment, state investments, among other factors contributed to the current reconfiguration of the independent Bahian music market.