Afroturismo e o resgate da dignidade do povo negro: estudo de caso das manifestações culturais da Casa de Oxum na Península de Itapagipe - BA

Abstract

This dissertation had the general objective of proposing a Social Management Technology (STG) so that social networks are used to give visibility to the cultural manifestations of Candomblé terreiros and thus strengthen Afrotourism in the Peninsula of Itapagipe/BA. Social Management Technologies are instruments that combine popular knowledge, social organization and technical-scientific knowledge, so that they are essentially effective and replicable, promoting social development (DAGNINO, 2014; FBB, 2018). Afrotourism is a movement that encompasses activities of rescue, appreciation, preservation, reconnection with identity and history through cultural, material and immaterial goods, which have black people as protagonists (RODRIGUES, 2021; OLIVEIRA, 2020a; OLIVEIRA, 2021a, NERES, 2020). Itapagipe is a territory formed by 14 neighborhoods that are part of the city of Salvador, which, since its inception, has been undergoing several economic and social transformations, with poverty as a characteristic, despite having a great tourist potential, mainly cultural. Through an inductive method, of a qualitative nature, a single case study methodological approach was conducted, using three techniques for data collection: interviews, documents and non-participant observation. Edson Costa (EMUNDE Network), Epifania Assis (House of Oxum) and Tânia Tigresa (House of Oxum) were interviewed. Empirical and theoretical research data were examined based on thematic analysis. The results showed that the cultural manifestations of Casa de Oxum – Afronautical Route of Cidade Baixa, Afro Route of Feira de São Joaquim, Culinária do Cuscuz and Samba do Cuscuz are manifestations that have the characteristics of afrotourism. For the elaboration of the TGS, the Empathy Map was used, which is a gamestorming tool used to improve the customer experience, navigate organizational politics and also to design better work environments and a number of other things (GRAY, 2017). And, from the results obtained, it was possible to propose the Afrotourism Map of Axé, TGS developed to help social actors and people involved in the operationalization of cultural manifestations of Candomblé terreiros to structure contents related to their cultural manifestations for dissemination on social networks