Modelo cognitivo idealizado prototípico de feminista em memes.

Abstract

This study aims to understand feminist conceptualizations in internet memes, investigating the metaphorical and metonymic models that underpin these constructions of meaning. The research is based on the theoretical assumptions of Cognitive Linguistics (IBARRETXEANTUÑANO; VALENZUELA, 2012; SILVA, 1997; LAKOFF; JOHNSON (2002 [1980)]), specifically, on Socio-historical-cultural Cognitive Semantics (ALMEIDA , 2019; SANTANA, 2019). It is based on the Theory of Conceptual Metaphor and Metonymy (LAKOFF; JOHNSON, 2002 [1980]) and on some of its developments (KÖVECSES 2002; RADDEN; KÖVECSES, 2007; SORIANO, 2012; PAIVA, 2016), on the Theory of Models Cognitive Concepts (LAKOFF, 1987) and the Theory of Metaphor and Multimodal Metonymy (FORCEVILLE, 2008, 2009, 2016). With regard to internet memes, it is based on Shifman (2014), Chagas (2020) and Recuero (2006). Concerning the methodology, a qualitative, exploratory, interdisciplinary and descriptive-interpretive study was carried out, considering the epistemological bases of Cognitive Linguistics, of an empiricist and phenomenological nature, and based on the ecological proposal of Almeida (2018), based on a systemic conception of Science, in interrelation with the principles of Complexity Theory (MORIN, 2003, 2015) and in particular the Theory of Fractals. (CAPRA; LUISI, 2014). The corpus of the research consisted of thirteen internet memes, which were collected from the Facebook page Editora Humanas, chosen based on the criteria of influence of the content on the internet, number of likes, interaction with followers and movement. The Theoretical Saturation Technique proposed within the scope of Socio-historical-cultural Cognitive Semantics by Almeida and Santana (2019) and applied by Santana (2019) was also used to perform the corpus clipping. In short, with the research carried out, it was inferred the relevance of the metonymic model in the conceptualization of feminists, in particular, in the formation of the prototypical ICM of these women, since this cognitive mechanism proved to be the main trainer of the stereotyped constructions of meaning that were found in the analyzed memes. In turn, the metaphors were on the margins of the feminist conceptualization process, because, as the study of the corpus demonstrated, few were inferred, and those that were found related to subjects other than the domain in focus. Finally, in the research, there was a predominance of constructions of meaning alluding to the prototypical feminist MCI, which reduces all feminists to a single stereotype, without considering the plurality of this group.