Varejo alimentar brasileiro: análise da competitividade e desempenho operacional

Abstract

Considering a scenario of increased economic competitiveness, companies need to formulate competitive strategies to maintain or expand their market share. Thus, it is possible to create a difference in relation to the competition, being able to stand out in the market. The objective of this present work is to analyze the main competitive strategies implemented and the results achieved by the Brazilian food retail sector, since the opening of the Brazilian economy in the 1990s. Therefore, the aim is to evaluate how the opening scenario of the Brazilian economy in the 1990s interfered in the competitive dynamics of firms, identifying the main competitive strategies implemented by national food retail chains, faced with increased competition with foreign firms. In addition, the impact of the strategies adopted on the operational performance achieved by the main national food retail companies will be verified. It can be noted that the competitive strategies of Brazilian firms were relatively successful in impacting organizational performance. However, with the entry of foreign firms, there was an increase in market concentration by large retail chains.