A imersão como categoria estruturante e indutora de inovações no jornalismo em redes digitais

Abstract

This thesis aims to analyze the processes of changes and innovations in network journalism focusing on the concept of immersion. It starts from a diagnosis that the concept of immersive journalism has a strong technological perspective in academic research and the world of work that sublimates several dimensions of the relationship between journalism and immersion. It argues that immersion is a structuring category and induces innovations in network journalism. The research is guided by the dimensions of production and narrative and attentional strategies. The qualitative approach methodology consists of the combination of the historical method with the theoretical-conceptual model of case studies, using document analysis, semi-structured interviews and product narrative analysis. The empirical corpus is formed by seven journalistic pieces, of different formats such as multimedia content, newsgame and virtual reality published in local media (Correio*), national media (Estadão, UOL and Vice Brasil) and international media (El País (Spain), The Guardian (United Kingdom) and Univision Noticias (USA), chosen because they have been awarded of referenced in academic works. Theoreticalconceptual treatment includes Journalism Studies, Narratology aspects, as well as the concept of immersion, attention and innovation approaches. The main findings of the research are: a) the evidence that the journalistic activity that explores the category of immersion extensively is based on an epistemology of experience in professional practice and the adoption of strategies synthesized in the proposal of the dense narratives; b) the emergence of impact as a complementary alternative to the task of editorial measurement; and c) immersion in journalism has the potential to drive social innovation as a technique and as an established between users and products.