Canal da Musa: um canal de TV digital para a mediação de conteúdo museológico

Abstract

This work was carried out with the main objective of investigating the effectiveness of the Muse Channel in mediating museum content for the digital public, using Instagram as the central platform for dissemination and interaction. The associated objectives were to report on the theoretical foundations used based on the theme; the actions developed since the Channel was built; the strategies and challenges encountered during development. In order to expand mediation using Instagram as the main platform, interviews were conducted with museum professionals and questionnaires were made available to the digital public via an online form. Mapping of social media profiles that already disseminate similar museological or cultural content, such as the Instagram pages of the Museum of Archaeology and Ethnology of the Federal University of Bahia (MAE) and Musealizemais, was used to establish a research methodology, so that it would be possible to analyze and understand museological communication and cultural mediation with the digital public proposed by these pages. This choice is justified by the fact that a digital TV channel is versatile, innovative in terms of access, interactivity and compatible with new forms of disseminating cultural content, as well as being an alternative for museums. After the audiovisual recording of two episodes was completed, and the questionnaires provided. This work was carried out with the main objective, questionnaires made available to Instagram followers, and it was concluded that the Muse Channel has the potential for continuity, constituting an exciting and promising media product.