O fenômeno da moda feminina plus size: análise das representações da mulher gorda na revista Claudia

Abstract

The research aims to identify representations of fat women through the phenomenon of plus-size women's fashion in the free digital magazine Claudia, aiming to contribute to fruitful debates in education about recognition, respect and appreciation of the representations that this phenomenon may reveal, since it may symbolize not only a form of clothing, but also a form of resistance to the standard of beauty that is being systematized as current and thriving within the social context. This case study was based on the concept of representation proposed by Roger Chartier to analyze the publications of the magazine Claudia, which are not reduced absolutely to the ideas they enunciate or the themes they address, but have their own logic that organizes the imaginary of society, de-re-constructing the fat female body before society. To organize and systematize the data obtained into categories, we used content analysis, given its depth regarding subjectivity, recognizing the non-neutrality between researcher, research object and context, without discrediting it in terms of scientific validity and rigor. Through textually oriented and multimodal analyses, we present some reflections on the place of rise of the fat female body through plus size fashion, even though Brazilian society carries the stigma of its marginalization and discrimination. The publications analyzed here, from the digital magazine Claudia, demonstrate a commitment to plus size women's fashion, with the aim of breaking with structural paradigms, prejudices and standardized body stereotypes by using linguistics and semiotics that raise the main concern of legitimizing and emancipating the fat woman's body in any scenario of social life.