Redes afetivas do empreendedorismo cultural: a prática mercados populares

Abstract

The importance of networks for entrepreneurs is unquestionable. Through them, it is possible to access different types of resources, identify new market opportunities, share risks, and enable the construction of reputation, advice, and legitimacy for entrepreneurs. As networks, affect is an essential dimension of entrepreneurship. Due to its deeply emotional context and its relevance in entrepreneurial processes, such as in recognizing opportunities and acquiring resources. However, despite the relevance of networks and affect for entrepreneurship, there is a lack of research that relates affect to networks, denominated affective networks, in the context of entrepreneurship and cultural entrepreneurship. The aim of this research is to understand how affect impacts cultural entrepreneurship networks. The study is anchored in theories about entrepreneurship and its networks, cultural entrepreneurship, affect, and affective practice. Methodologically, we conducted a multi-sited ethnography in four food markets, national and international. As a technique for collecting empirical material, we used ethnographic interviews, participant observation, documents, and visual and audiovisual records. Narrative analysis supported the analysis and interpretation of information. The thesis is structured in the form of articles. This research resulted in five national and international productions, including articles and a teaching case. The objective of the first article is to build an integrated and critical overview of the academic production on networks and entrepreneurship, developing and discussing new perspectives to renew future research. The second article aims to build an integrated and critical overview of the academic production on affect and entrepreneurship, developing and discussing new perspectives to renew future research. The objective of the third article was to understand how affective networks sustain cultural entrepreneurship. The fourth article examines how affective practices structure entrepreneurship networks in an empirical cultural context. The fifth article is a teaching case and aims to encourage learning about the importance of networks and relational capital for cultural entrepreneurship. The results reinforce the importance of affect for the entrepreneurial process and its networks, discussing it as an affective practice. Cultural entrepreneurship is conceived as affective networks in a process of provocation and affective elevation in which networks sustain cultural innovations. We discuss contributions to entrepreneurship and cultural entrepreneurship and about affectivity in management, in addition to highlighting methodological contributions to the advancement of knowledge of entrepreneurial networks as an affective practice. Finally, we discuss important practical contributions for entrepreneurs, educators, and policymakers in the context of cultural entrepreneurship and the creative economy