“Berenice, segura, nós vamos bater!” processos de circulação, apropriação e uso do ciberacontecimento #BereniceDay no Twitter

Abstract

The general objective is to analyze the processes of circulation, appropriation and use of information during the Berenice Day cyberevent in the context of information sources on the web, specially Twitter. Specifically, it is intended to: contextualize/narrate the story of Berenice Day; map the informational production about the Berenice Day cyberevent on Twitter; identify the main memes and terms used during the cyberevent Berenice Day; trace the profile of users who make use of this information; understand how these memes are appropriated and used by Twitter users. The theoretical framework hosts discussions about information sources, informational paradigms and sources on the internet, about social networks, social networking sites and the information that is produced, circulated, disseminated, appropriated and used in these spaces. It also presents the concepts of information, digital culture, cyberevents, memes and internet memes. As for the methodology, this research adopts a quantitative-qualitative approach, being classified as descriptive, exploratory and documentary. For data analysis, it uses the netnographic and image reading methods. Analysis, results and discussions are based on data collected on Twitter. Results show, from the analysis of tweets, imagery memes and interviews, that the main imagery terms and memes used during Berenice Day come from the viral video that propulsed the cyberevent, showing they are mainly mobilized by the LGBTQIA+ community, being used and appropriated in multiple ways. The final considerations discuss how this cyberevent develops and is appropriated by people on Twitter, and also how the theme of internet meme production can be expanded in future research in Library Science. Understanding memes as information that enable social interactions between people, it becomes an essential element for the development of virtual communities existing in digital culture.