Design emocional e interatividade em museus: a experiência de visita centrada no usuário

Abstract

This research proposes to analyze the museum, as an environment of sociocultural interaction, stimulator of metacognitive and emotional processes in the public, correlating emotional design, user experience and multiple levels of interactivity, in exhibition spaces. These three theoretical categories structured the development of design recommendations to characterize the experience of visiting museum exhibitions. The investigation seeks to answer to what extent these pillars can help museographic mediation, expanding the tooling possibilities to map and promote user satisfaction. The locus of the research is located in the exhibition spaces of the Eugênio Teixeira Leal Museum, located in the historic center of the Bahian capital, Salvador. The study has a mixed approach, whose instrumental methods and techniques for data collection were systematic observation, interviews, questionnaires, Kansei method, focus group and document analysis, including image and video recordings. It argued that, in addition to the curatorial discourse and expographic project, the museum visit is potentially significant when its design configuration includes the humanization of the experience, through cultural mediators, as well as the thresholds between aesthetic parameters of sensory perception, cognitive parameters accessible and inclusive to the public and emotional parameters of social interaction. As future works, intended to apply the project recommendations generated to the creation or adaptation of exhibition projects of a museographic character, extending to educational spaces, galleries, business, and institutional, public or private environments.