Arte, design e política: um estudo sobre a imagem do poder nas campanhas presidenciais brasileiras de 1989

Abstract

This study seeks to examine the relationships between art, design and politics through the study of imagery models of power representation and personification of power produced and broadcasted in the campaigns of Collor and Lula, in the 1989 presidential elections. It investigates the models of imagery representation of power used in the Brazilian electoral campaigns. The methodology applied in this investigation is that of qualitative research. This is a case study that involves analyzing the images of the presidential election campaigns of the two candidates, seeking to find the genealogy of the imagery models of expression and personification of power. The bases of this study are the images that express power and have been developed by the main artistic movements until the 20th century. The study also seeks to fill gaps in the production of scientific literature on the imagery universe of Brazilian electoral campaigns, offering a starting point for deepening the understanding of the relationships between art, design and politics. This study is relevant for researchers in the fields of art, design and communications as well as for professionals involved in building the image of candidates in the political campaign scene.