A utilização de tecnologias de rastreamento de veículos em transportadoras de Salvador e Região Metropolitana: benefícios e limitadores

Abstract

This study has as purpose to evaluate the Vehicle Tracking Technology (VTT) usage level and its impact over the haulage companies’ strategies, taking into consideration their IT and business strategies, as well as their benefits and the limitations for the use of VTT. The theoretical references used were competitive strategies, the strategic role of the information technologies and studies on vehicle tracking, besides the author’s experience in this kind of work. From these references, an analysis model was constructed about the use of VTTs and an empirical research through a data collection form applied within 20 companies conveniently chosen by the author and localized in Salvador and Metropolitan Area. The competitive strategies; the IT maturity level and its alignment with the business strategy; the level of VTT use in the haulage companies, considering the existent limitations, the benefits provided by technology and their impacts over the haulage companies strategies were identified through that data analysis. Based on these results, the conclusion was that the haulage companies acknowledge the VTT benefit possibilities and their impacts on the search for strategic success. However, they do not adequately use the resources and procedures inherent to VTT, due to various limiters, such as the lack of formal business strategies and IT and strategic alignment, besides a low level of IT maturity.