Ecossistemas territorias criativos: uma proposta de desenvolvimento

Abstract

Faced with the imperative need to translate relevant theories on the formation of creative territories, this dissertation focuses on relevant issues for their evaluation, analysis and contributions to territorial development. This work therefore seeks to understand how to include territories, regions and cities in development strategies through access to technology, innovation, culture and creativity, as well as how to design and build integrated public policies, in which government and society share and recognize their responsibilities for the development and promotion of territorial creativity, with the aim of creating a model for analyzing the creative ecosystem for territories. The methodology defined for this purpose seeks to establish the identification of elements that help form and influence the creative ecosystem of the territories, proposing an integrated analysis of its results and connections through an exploratory model that identifies the necessary gaps for the implementation of strategies and policies by part of territorial governance. The commitment to analyze the important contributions left by national and international specialists, and to organize them in a work that demonstrates the importance of elements linked to the city and already established creative territories, motivates us to go further and understand the contribution to the formation of these vibrant environments full of culture and attractiveness, with well-aligned governance as a new element, which integrates public and private sectors. For this, many questions need to be revisited and others should be asked for the composition of the study, such as: What characterizes a creative territory? Why do creative territories impact the economy? What is the relationship between creative territories, culture, innovation, technology and development? What is the role of governments in this process? What is the importance of public policies in this context? What is the relevance of the territory for the convergence of these elements? And, finally, how is it possible to propose, among an ocean of possibilities, a practical and lucid strategy to combine these reflections in a positive and proactive attitude in cities, neighborhoods and regions based on the action of local governance? This research and its findings propose to organize a territory analysis model in which public management is an integral part of the process; and suggest integrated policies for these territories as a sustainable alternative for the development of more creative cities and territories.