Da (renda da) terra ao céu: atuação do capital imobiliário na produção habitacional e formação do Horto Florestal, Salvador-BA.

Abstract

This research aimed to characterize the high-end real estate production invested in the Horto Florestal neighborhood, located in Salvador city, capital of Bahia state. Due to the significant development expansion seen in recent years, an important process of real estate appreciation is gaining strength in the capital of Bahia. This work is part of the field of studies on the dynamics of real estate market and residential production in the form of private development. Therefore, I take as a guiding thread the link between high-end real estate production and the successive transformations in the built space of Horto Florestal, from the initial lant plotting that used to stablish exclusively residential single-family units for its use and occupation, to the consolidation of a high-end verticalized neighborhood. I identify the local real estate corporations as the main and first social agent in the mobilization for the production of space. Based on this, I investigate the performance of this agent, examining the socioeconomic profile of the incorporating companies, describing their development practices in the local market. Finally, the text hypothesizes the relationship between real estate production and the transformation of the social-espacial order of Horto Florestal in three “waves”, through successive investments in complex use values. Working alongside with the mediation of resident’s association, this results in a new "socio-spatial composition" on an urban scale. This dynamic of reproduction of real estate value carried out by the incorporating capital produces a spiral movement of convergence of new investments, with an effective transformation of the urban order, creating a mosaic of positive externalities and continuous reproduction of value in the spatial order.