A mediação cultural online como estratégia educativa: um estudo de caso no museu de Arte de São Paulo - MASP

Abstract

This academic research analyzes the Cultural Mediation educational actions conceived and carried out by the São Paulo Museum of Art (MASP), during the Covid-19 pandemic. Based on Marti's Online Education (EMO) concept (2019), we adopted the Online Cultural Mediation nomenclature for actions of this nature, carried out remotely by virtual callings. Based on Paulo Freire's theory of education, Ana Mae Barbosa's Triangular Approach and Greimasian semiotic theory, he analyzes our research object, as well as some productions conceived from it, by the public of MASP: the discourse of Cultural Mediation. The research assumes the importance of Cultural Mediation as a potent methodological procedure, in the context of the museum, for Museology and Art Education. To that objective, it aims to explain, exhibit, examine and praise related actions, adapted to the virtual environment, in a totally unforeseen context such as that of a pandemic, that is why our time demarcation refers to this period from March 2020 to August 2021. Through Ana Mae's approach, we will reflect on the educational actions of MASP, in the understanding that the triangulation carried out by the dialogue between mediation, public and collection conceived graphic productions through the interpretation of the works and produced meanings. In this perspective, a Greimasian semiotic theory the structures of the mechanisms of our analyzes provide methodological subsidies in text investigation: verbal, textual, visual, sound and, above all, syncretic - those that harmonize different languages. In addition, the dialogue with museological literature, with regard mainly to the definition of Museum addressed in the research, as well as the notions of Cultural Mediation and Museal Education, as fields of struggle, democratization in the service of the social. Thus, in the first moment, we present the research paths and their conceptual frameworks. In the second moment we dedicate to the field, its national importance, collection and remote educational actions. And finally, in the third moment, by collecting data from the actions and productions of the public, from the Greimasian semiotic theory and analysis, we will study the production of meanings projected by the texts mentioned together, in order to legitimize and value the work of Museal Education Online (EMO), in Brazil 2020 and 2021.